Choosing the right geolocation (GEO) for launching a traffic campaign is one of the key aspects of traffic arbitrage. GEO refers to the list of countries from which traffic is drawn for an offer (advertising proposal). A well-chosen GEO can significantly increase conversions and revenue while minimizing risks.
Define Your Goals and Resources
Before choosing a GEO, it is important to clearly define the goals of the campaign and the resources you are willing to invest. Different countries require different approaches and budgets:
Tier-1. Highly developed countries (USA, UK, Germany, etc.) with active online shoppers and high incomes. Advertising here is more expensive and requires larger budgets, but conversions can also be high. For example, credit card and insurance offers are popular in the USA, while technology sales offers work better in Germany.