How affiliates can attract traffic to France: a practical guide

france

France is one of the most attractive and solvent markets in Europe. When working with this geo, it is important to understand its features and use the right strategies:

Solvency. The average salary is 2900 euros. The French are solvent and willing to spend money.

Internet activity. 93% of the population actively uses the Internet, which makes online marketing effective.

Local language preferred. The French love to communicate in their language, so all creatives and landing pages should be in French.

 

Culture. The French are proud of their culture and traditions, which influences their shopping habits.

france traffic

Despite the high cost of traffic in France, this market should not be neglected. The solvency of the population, stable demand for goods and services in the fields of sports, fashion, gambling and finance, as well as the possibility of achieving high conversion make France an attractive destination for arbitrage traders.

Investments in this GEO can bring significant returns if you use the right strategies and tailor your offerings to local realities.

General information about France

  • Standard of living: high
  • Capital: Paris. Other major cities: Marseille, Lyon, Nice, Bordeaux.
  • Population: 65.5 million
  • Official language: French
  • Average salary: €2900 per year
  • Currency: Euro (€)
  • Internet domain: .fr

The audience and its behavior

In France, about 93% of the population actively uses the Internet. Most French people access the web via mobile devices and spend an average of 5.5 hours a day on the Internet. This creates huge potential for arbitrage traders.

Proxy in arbitrage

Using proxy servers will increase the effectiveness of campaigns. Proxies help hide the real IP address, which allows you to reach audiences in different countries and test different strategies. This is especially useful for affiliate marketers working with multiple accounts on social networks or advertising platforms.

Just do it: specific cases of driving traffic in France

Here are some cases of working with traffic in France:

Case 1: gambling (sports betting)

  • Offer: Casinia
  • Vertical: Gambling, Betting
  • CPA (Cost Per Action): from €100 for First Time Deposit (FTD) - the amount you receive for each new player who makes their first deposit.
  • Mindep (Minimum deposit): €10.

Casinia pays the arbitrator €100 for each new player who makes a first deposit of €10 or more. This means that even a minimum deposit of €10 gives an arbitrator the opportunity to earn €100.

Strategy

Use social networks to launch advertising campaigns focusing on sporting events. Create eye-catching creatives featuring local soccer stars (like Kylian Mbappe) to attract attention.

Case 2: health products

  • Offer: NutraMeds
  • Vertical: Health & Beauty
  • CPA: from €50 per conversion.
  • Mindep: no.

Strategy

Run advertising campaigns through Google Ads, targeting interests related to a healthy lifestyle. Use quality creatives with local influencers promoting products.

Case 3: online courses

  • Offer: OpenClassrooms
  • Vertical: Education
  • CPA: from €70 per registration.
  • Mindep: no.

Strategy

Promote courses through Telegram and Email marketing. Create content that highlights the importance of online education using statistics and testimonials.

Case 4: financial services

  • Offer: United Credit
  • Vertical: Financial Services
  • CPA: from €100 per application.
  • Mindep: no.

Strategy

Use Push Notifications and Native Ads, focusing on the availability of loans and ease of obtaining. Create localized content that focuses on benefits.

Case 5: tourism

  • Offer: Airbnb
  • Vertical: Travel
  • CPA: from €40 per booking.
  • Mindep: no.

Strategy

Advertise through social networks using beautiful visualizations of places and offers for the summer season. Involve local bloggers to increase trust.

France is a Tier-1 market with high potential for arbitrage traders. Success depends on the right strategy and the use of localized creatives. If you are willing to invest time and resources into audience research, you can achieve significant results.