How to Make a Profit with Telegram Ads in Mini Apps in 2025?

In the evolving world of digital advertising, one platform that is starting to stand out in 2025 is Telegram. Nowadays it’s not just the messaging app, but an ecosystem of mini apps and embedded ad formats. If you’re running or planning to launch a mini app ads inside Telegram, this presents a significant opportunity to turn ad traffic into profit.

RichAds ad network team has made a step-by-step guide on how to make money with Telegram ads in mini apps: what to focus on, how to set things up, and how to optimize for real ROI.

Why Telegram Mini Apps Are Effective

Telegram’s mini apps (TMA) are definitely worth a try. These lightweight apps and games embedded in Telegram are accessible without leaving the messaging platform. Because the user base is already engaged inside Telegram, it often means users are ready to interact. Ads within Telegram mini apps are usually very engaging, their CTRs and conversion rates can be 10-20 times higher than typical display ad formats.

Additionally, TMA are cheaper and have lower ad blindness because users are less trained to ignore such ads. For publishers or marketers, this means you can attract users or conversions in mini apps on more beneficial terms, if you play them right.

So what are the steps in launching a successful campaign on TMA?

How to Make Money on Telegram Mini Apps: Step-by-step Guide

1. Identify GEOs and Niches

Even though Telegram has a global reach, not all GEOs perform equally, and CPR or CPA may vary. According to RichAds, typical top GEOs for Telegram TMA campaigns in 2025 include Russia, India, the USA, Nigeria, Indonesia, Vietnam, Germany, Bangladesh.

Niches also matter. The most performing verticals for TMA are Gambling, Finance, Trading, and Betting.

However, bear in mind that if you focus, for instance, on a utility or consumer offer, you may want to avoid highly competitive verticals and instead focus on less popular GEOs or niches. Try to start with 2-3 GEOs, run A/B tests, and compare results at an early stage.

2. Choose the Right Ad Format for Mini Apps

In the context of Telegram mini apps, the ad formats are more varied than simple sponsored messages in channels. You have options like:

• Banner ads inside the mini app interface. These small visuals appear at the top, bottom, or within the interface of a mini app or channel. They’re static or lightly animated and designed to catch the user’s eye without interrupting their activity.

• Interstitial ads. Full-screen ads shown between user actions, for example, after finishing a level in a game or before accessing new content. They temporarily take over the screen, delivering an alarming message and higher engagement. Ideal for short promotions or limited offers.

• Video ads. Short clips (usually 10-30 seconds) that autoplay within Telegram’s ad spaces. They combine motion, sound, and storytelling to quickly grab attention. Some are skippable after a few seconds. Perfect for demonstrating a product, app, or emotional appeal.

• Native ad placements. Ads designed to blend seamlessly with surrounding content, matching the look, tone, and format of the platform they appear on. In Telegram mini apps, native ads can appear as part of the app interface or feed, making them feel organic and less intrusive while still promoting your offer.

You’ll definitely want to test more than one format. For example, a video might gain higher conversions in a game mini app, whereas an interstitial format might work better for utility apps where users switch screens naturally.

3. Set Up Your Campaign, Targeting, and Tracking

To profit from ads, you must treat this like a proper campaign. Define your campaign objectives, set tracking and targeting.

• Try to apply the widest targeting during your first tests, but limit impressions to 1-2 clicks per user daily - otherwise your ads will become too annoying and easy to skip. Just choose your GEO, but don’t limit the languages, devices or OS at first.

• Select your audience type: Telegram premium users, motivated on non-motivated audience, users with positive wallet balance where applicable. It’s better to target various groups of users at the same time to compare the results.
• Keep an eye on wallet-balance users: some networks allow targeting users who have spent or hold balance inside Telegram - these users tend to convert better.
• Then set your budget and your initial bid. For TMA traffic, RichAds offers very low CPC costs (from $0,015 for push style ads). Speak with your manager to select the most suitable bid for specific GEOs.
• Don’t forget to launch your test campaigns across several creatives and placements to find out what performs best.

4. Creatives and Landing Optimisation

A good creative and a compelling landing are crucial. Keep messaging clear, concise, and potentially beneficial for users.

• Use urgent and alarming messages when appropriate (for example, “Free spins if you join now!” for gaming) and test multiple creatives simultaneously (5-10 ads) to find winning ones. Remember: in mini apps, users might expect immediate value or reward, so align your ad promise with users’ experience.
• When promoting Dating offers, visuals matter most. Use attention-grabbing images that reflect the target audience’s interests, from casual dating to apps simulating romantic interaction. Emphasize the emotional appeal and exclusivity of your offer. 

An example of Telegram embedded banner at RichAds

• For iGaming and Betting campaigns, focus on excitement and limited-time rewards. Showcase special promotions like free bets, welcome bonuses, or extra spins, and reinforce the sense of urgency with strong calls to action. Limited offers help to drive immediate conversions by provoking players’ fear of missing out.

An example of Telegram interstitial banner at RichAds

• Audiences of Finance offers respond best to credibility and storytelling. Frame your ad as a short, relatable story, for example, the success of a trader or finance coach. People are drawn to narratives about rapid growth and financial breakthroughs. By presenting your product through the voice of an expert or a real customer, you increase trust and strengthen your brand’s authority.

An example of push-style ads in Telegram at RichAds

• Video ads stand out in Telegram because they’re immersive and hard to ignore. Since users can skip them only after several seconds, you can use that window to engage the viewer with motion or dynamic text.

An example of video ads in Telegram at RichAds

• Playable formats are especially effective for IGaming and interactive products because they let users test a mini version of your app or game directly within Telegram before committing.

An example of Playable ads in Telegram at RichAds

5. Measure, Optimise and Scale

Once initial traffic is flowing, the key to profit is continuous measurement and optimisation. Identify your best performing GEOs, creatives, audiences, and adjust budget accordingly. Use blacklists and whitelists (exclude poor-performing sources, whitelist high-performing ones).

Always use tracking and monitor for fraud and low conversions. Exclude suspicious placements quickly. Refresh your creatives and keep an eye on possible regulatory risks. Some GEOs may have restrictions (especially in Gambling or Crypto). Ensure your offers and creatives comply with local laws and platform rules.

Don’t scale too early, or you’ll risk losing money. Always test first, optimise, then scale.

Conclusion

That’s it, now you have your guide for launching a Telegram mini apps campaign successfully.! In 2025, the combination of Telegram’s mini apps and advanced ad formats presents a compelling opportunity for marketers and affiliates to earn high income, if done strategically. By selecting the right GEOs and niches, choosing ad formats tailored to mini apps, and optimising creatives, you will increase your chances to turn Telegram traffic into profit.