Traffic arbitrage on GEO Czech Republic

Czech Republic is one of the profitable geos in 2024. Compared to other European countries, traffic here is cheaper and conversion is high. In the article we will describe the features of the bay, and also tell you how to create creatives that will bring traffic.

Information about geo Czech Republic

Before pouring traffic to geo, you need to research information about the country and audience to pick an offer and create a creative.

Basic information about geo Czech Republic:

• Population - 10.8 million;
• Currency - Czech krona;
• Average salary - $23500$ per year;
• Internet users - 8.7 million;
• Mobile Internet users - 5 million;
• Language - Czech;
• 5 million users registered in social networks.

Social networks have a huge audience. This means that you need to target users with smartphones and choose creatives suitable for them, which will bring high conversion rates. 

Standard of living

The Czech Republic belongs to the second tier (2 tier) countries according to the arbitrageurs' classification and ranks 23rd in the world and 17th among European countries in terms of living standards. The majority of Czechs belong to the solvent population. They are interested in various goods and services, which is a plus for arbitrageurs.

Currency

The national currency of the Czech Republic is the Czech krona. It is better to use prices in crowns in your creatives - this way you will increase consumer confidence. People won't have to mentally convert dollars or euros into crowns.

Features of the target audience

The younger generation of Czechs, unlike the older generation, is ready to spend money, including on casinos. The most solvent category is people between 25 and 50 years old. You can also target young people of 18 years of age and pour traffic into TikTok.

Best Verticals for GEO Czech Republic 

The most converting verticals in the Czech Republic are gambling, betting and nutra. Czechs are interested in gambling: slot machines and poker. At the end of 2023, gaming revenues reached more than 5.2 billion crowns. The conversion rate on gambling offers in the Czech Republic is 12-15% on average.

As for the gut, the Czech Republic has a thriving beauty industry, so offers in this vertical convert well.

Traffic sources

The Internet is used by 80% of the Czech population - more than 8 million. The most popular platforms in the Czech Republic, visited by 90% of users, are YouTube and Facebook* (a product of Meta, whose activities are recognized as extremist and banned in Russia).

Advice on how to create a creative

Choosing the right GEO is half the battle. Next, it's important to create creative that will engage your audience.

To create such a creative, follow a few tips:

• In creatives, write prices in the local currency - crowns (CZH). This looks something like this: “The price is only 199 CZK!”;

• Write creatives in Czech. English is also used in the Czech Republic. However, creatives in English show a conversion rate 20-30% lower than in Czech;

• Explore the Czech living environment. Mentioning stores, banks and names popular in the Czech Republic in creatives will increase trust and interest. For example, you can include well-known Czech brands: energy company ČEZ, beer brand Pilsner Urquell, motorcycle factory JAWA, bank FIO;

• Tie the creative to a significant event. For example, with an upcoming local soccer match;
• Take into account the peculiarities of the platforms you are uploading traffic to. For example, for TikTok, it is better to choose dynamic trending videos.

News banners with statements from celebrities and user reviews show high conversion rates. Czechs regularly follow social media news by scrolling through their feeds. You can leverage photos of local influencers for promotion, such as popular YouTube bloggers or accounts with an audience of 50k-100k followers.

We can conclude: Czech Republic is a great choice for webmasters who want to avoid spending money on geo tier 1 countries, but earn high income. Czechs are solvent and interested in gambling, sporting events and health. In the Czech Republic you should pour traffic to gambling, betting and gut, making creatives in Czech.

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