Proxy for marketplaces: how to get the most out of Ozon, Wildberries and more

When working with marketplaces such as Ozon and Wildberries, proxies become a daily tool. Without them, IP will be under attack as soon as you start to act a little more actively than the platform expects. A proxy is a tool not only for hiding location, but also for scaling and automating processes. Let's figure out what makes them indispensable for data parsing, multi-accounting and other tasks that everyone involved in marketplaces faces.

Why are proxies a must-have for parsing marketplaces?

Parsing is a method that allows you to collect valuable information about products, prices, reviews and ratings from marketplaces. Let's say you need to monitor competitors' prices on Ozon daily in order to know when to make your offer even more attractive. Try to perform these actions without a proxy: your requests will look like suspicious activity, and, most likely, the site will immediately block you.

Using a proxy, you can route your requests from different IP addresses, fooling the system. For example, if you want to parse 10,000 product cards, this can be done in a few minutes through a proxy pool - without the risk of being banned.

Multi-account: how a proxy helps you run dozens of accounts at the same time

For those who run a business on marketplaces, using multiple accounts can be a decisive factor in success. One account is limited, you only have a certain level of influence available to you. But dozens of accounts will allow you not only to increase your reach, but also to promote your own products by adjusting ratings and reviews.

However, marketplaces track user behavior and IP addresses. If all your accounts are managed from the same IP, this will immediately become suspicious and may lead to blocking. With a proxy, each account will access the network from a unique IP address, as if they were located in different parts of the country or even the world. So, using, for example, mobile proxies, you can emulate the behavior of live users from different devices.

How parsing helps in developing a sales strategy

Let's say your goal is to track the price trends of competitors' products, study their reviews, and find out what features or offers resonate with customers. Here's how to do it with a proxy:

1. Collection of price data. Create a script that collects price data for similar products every morning. Requests go through rotating proxies from different IPs, which allows you to simulate access from different devices and locations. You receive current data, which can then be compared over time.
2. Review monitoring. By setting up a script with a proxy, you can collect new reviews from competitors’ products to see exactly what they are praised or criticized for. For example, if customers often complain about long shipping times, you can leverage this into your sales efforts by offering faster shipping.
3. Analysis of ratings and positions in search results. Proxies will help you regularly monitor changes in the ratings of your and competing products in order to immediately respond to negativity or promote product positions. Using this data, you can see how advertising or discounts change the position of products.

How to choose the right proxy to solve problems on marketplaces?

1. IP rotation. PWhen working with a large volume of requests in parsing, it is important that IP addresses change periodically. This avoids suspicion. Rotating proxies are ideal.
2. Geographic reference. DFor marketplaces where local IP is important, for example, to see local offers or prices in a certain region, you will need proxies with the required geolocation. On Proxys.io you can select an IP for any region.
3. Proxy type. INThe choice between server, residential and mobile proxies matters. Server proxies are suitable for standard parsing. For multi-accounts, especially on sensitive platforms like Wildberries, it is worth using mobile proxies - they are less susceptible to blocking.

How to choose suitable proxies for marketplaces?

Each task requires its own type of proxy, and the correct choice determines not only the success of operations, but also their efficiency. Here's a detailed breakdown of the options.

Residential proxies - for secure parsing and multi-accounting

Residential proxies provide access from real users' networks, making them the most secure option for data scraping and working with multiple accounts. For example, with residential proxies you can parse prices and reviews in large volumes, avoiding blocking.

Mobile proxies - for complex tasks on large platforms

If you plan to work with dozens of accounts and change locations frequently, mobile proxies will be indispensable. They offer the highest level of anonymity, as mobile operators issue dynamic IP addresses to users. This is suitable for tasks related to managing multi-accounts on marketplaces such as Wildberries.

Server proxy - for parsing in large volumes

When you need fast parsing of large amounts of data, server proxies are suitable. They are cheaper than residential and mobile, but are suitable for short tasks with little risk of blocking. For example, if you need to collect data on hundreds of products one time.

Proxy usage example

Imagine that your goal is to collect product reviews to understand what aspects of your product need improvement. You set up a bot that reads new reviews from your competitors’ cards every couple of minutes. Without a proxy, after several requests, the marketplace will block you. But with Proxys.io, this bot will change the IP on every request and collect all the reviews without arousing suspicion.

Another example is managing reviews for your own product. With multi-account, you can post positive reviews, control product ratings, and even respond to negative comments. However, without a proxy, the marketplace will immediately calculate your activity and block your accounts. With a proxy from Proxys.io it becomes safe and efficient.

Today, when marketplace algorithms are becoming smarter, it is almost impossible to work without a proxy. Proxys.io provides all types of proxies: from cheap server ones to geo-referenced mobile ones, which allow you to maintain multiple accounts, parse data and manage ratings. This is a tool with which you can work on a large scale and efficiently - in conditions where every step is monitored and controlled by the security systems of marketplaces.